Sunday, July 28, 2019

Get your day right

All those days that came and went, little did I know that they were life. -- Stig Johansson
Work at improving your day.
The secret to your success lies in what you do every day.
It doesn’t have to be a perfect anything. Keep going.

You might argue. you might say that you intend the opposite or an alternate. Whatever you choose or don't choose is what you live, exist or die with.

Nothing means anything so it is better to strive because the satisfactions that come to those who strive do more than make the time pass, they make the time pass significantly. All those eternities of scherzo between the tick and the tock can dance for you if you can be vital and fresh at least once per day.

Get your day right.

Friday, July 26, 2019

People will Believe what they believe and want what they want.

 This was the line that struck me as I was re-reading the 22 immutable laws of marketing by Al Ries and Jack Trout.

It’s a very strong claim and the test of my experience runs against it. Or does it? I am prepared to treat it as a presupposition and see how much effort I can save to put to more worthwhile pursuits.


Wednesday, July 24, 2019

Game: What’s your blog about?

Listening to this: https://podcasts.apple.com/ca/podcast/the-tim-ferriss-show/id863897795?i=1000442141971

Chip Conley, entrepreneur and writer, Talks about a game called ‘what business are you in?’ The essential rule is simple: ask a player ‘what business are you in?’ They answer. Then you ask again. They answer again, but they can’t answer the same way. Conley asserts that after five answers the player will get to an answer very close to the essence of their business.

What if I changed the question?

What is your blog about?

Tuesday, July 23, 2019

Coverage will save you if you don't get any close ups or cutaways.

We made some great short films this summer at movie camp and because it is almost over I wanted to say something about how we teach shots. There are so many different types of shots that we can't name let alone practice in 10 days so I only teach 3 broad categories. Coverage, Close ups and Cutaways.

The campers don't always get their close ups and cutaways but because I ask them to shoot coverage first, we can always get the story told.

Also, with NLE video systems these days,, we can often cheat the close ups and cutaways with panning and cropping tools.

Leading the way through technology! These films are much better than my first efforts.


Monday, July 22, 2019

90 seconds to post as an experiment to see if people really don't have enough time to write every day.

This is not addressed to those who don't blog or write everyday. It is addressed to those who complain they don't have the time.

You have the time to do so much every day which doesn't help you move the dial.

Netflix, Television, Reddit, Instagram.

These things have their place. In moderation they are cheap entertainments offering infinite jest.

Before you do these things. If you say you want to write, write. If you don't want to, don't.

So, if I ever teach a blogging class, the objective will include a daily post that takes 3 minutes from logging in to posting. That should be generous.


First Thoughts about Blogging as a course of study

Seth Godin writes five blog posts and posts one. Daily.
The secret to success lies in your daily habits.
Life punishes vague dreams and rewards explicit tasks (Tim Ferris, lifestyle experimenter)
Perfect marketing makes advertising (in theory) superfluous.
Blogs which have a well defined scope are more attractive.
Blogs which have a well defined structure are more attractive.
If I attended a 30x45 minute course on blogging, what would I want to learn?
If I created such a course, what would I want to include?
Blogging for reminiscence and memory work
Blogging for marketing purposes
Blogging for self-expression
Blogging for self-promotion
Blogging for Journalism, micro-cultural news, themed news, local news and other news.
Non-text blogging. Photo blogging and video blogging, and platforms similar to blogging which are not blogging.
Advantages and disadvantages of different forms of mass communication media platforms in terms of happiness, vitality and health.
Keeping a journal while living in a self obsessed, permanently distracted, culture.
Efforts by individuals and communities to overcome this trend.
The difference between pleasure and satisfaction
Amusing Ourselves to Death by Neil Postman
You are a brand. What does that mean?
Blogs are platforms where there is no implicit trust so it must be earned over time. How long it takes depends on good luck, extent of planning, consistent execution and unknown unknowns.
Good luck includes timeliness.
Extent of planning includes research and meticulous attention to detail.
Consistent execution includes degree of effort; how much of that effort comes from willpower (exhaustible) and how much comes from well developed habits (easy to create, hard to create deliberately) will determine the probability of successful execution.
Unknown unknowns are all those factors which must exist but have not yet been considered.
Push downhill: Sell what folks want to buy (Seth Godin)
Remember Zig Ziglar

Links for further reading:
https://www.quicksprout.com/10-lessons-seth-godin-can-teach-you-about-blogging/
https://blog.hubspot.com/marketing/writing-tips-seth-godin


Gropius in 12 lines times 4 words

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