Friday, July 26, 2019

People will Believe what they believe and want what they want.

 This was the line that struck me as I was re-reading the 22 immutable laws of marketing by Al Ries and Jack Trout.

It’s a very strong claim and the test of my experience runs against it. Or does it? I am prepared to treat it as a presupposition and see how much effort I can save to put to more worthwhile pursuits.


Gropius in 12 lines times 4 words

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