Friday, July 26, 2019

People will Believe what they believe and want what they want.

 This was the line that struck me as I was re-reading the 22 immutable laws of marketing by Al Ries and Jack Trout.

It’s a very strong claim and the test of my experience runs against it. Or does it? I am prepared to treat it as a presupposition and see how much effort I can save to put to more worthwhile pursuits.


Poem from 1999 - Eschatol Bridge

To live the life you want you must leave the life you have. Between this wherever and that forever is a finite span of pain with depth unkno...